February 16, 2026

STRETCH MARKS

in BEAUTY GUIDE

Stretch marks are your skin saying, "I've grown, I've had a child, I've changed." They aren't flaws—they're marks of life. But that doesn't mean you have to live with them if they bother you.

Stretch marks appear when the skin stretches faster than it can adapt: pregnancy, rapid growth during adolescence, weight gain or loss. Collagen and elastin fibers break under pressure, leaving streaks that are initially red/purple, then turn white.

The good news: recent stretch marks (red/purple) respond very well to natural treatments. Older stretch marks (white) are more resistant but can be significantly reduced.

Argan, shea and rosehip are the three most powerful allies: argan deeply nourishes the skin, shea maintains elasticity, and rosehip stimulates the regeneration of damaged tissues.

Let's be honest: no product can make stretch marks disappear completely. But a regular routine can reduce their appearance by 40 to 70%, make them much less visible, and above all, prevent new ones from forming.

Quick Guide

Everything you need to know at a glance

Why does this happen?

The skin stretches rapidly (pregnancy, puberty, weight gain, bodybuilding). Collagen and elastin fibers break down. Genetics plays a role (some skin types are more elastic). Hormones (cortisol from stress weakens elasticity) also play a role. The most affected areas are: abdomen, hips, thighs, breasts, and arms.

The ingredients that work

Argan oil (deeply nourishes, maintains elasticity). Shea butter (protects, repairs, seals in moisture). Rosehip oil (regenerates tissue, reduces stretch marks — proven). Sweet almond oil (softens, prepares the skin). Aloe vera (moisturizes, promotes healing).

Illustration showing daily skincare routine with washing hands, sun, moon, shower, and face outline icons.

The express routine

Morning: After showering, on damp skin, apply an argan and shea butter mixture to areas with stretch marks and massage for 2-3 minutes. Evening: Apply pure rosehip oil to each stretch mark and massage for 5 minutes (stimulates circulation). Pregnancy prevention: Apply argan and shea butter to the stomach, hips, and breasts from the third month onwards, twice a day.

Realistic results

Red/purple stretch marks (< 1 year): visible fading in 6-8 weeks. White stretch marks (> 1 year): gradual improvement over 3-6 months; they become less deep and less visible. Prevention: 80% effective if the routine is started early during pregnancy. No product will make them disappear 100%—be wary of anyone who promises otherwise.

1- Red vs. white stretch marks, what's the difference?

Red/purple stretch marks are recent and still "active"—the blood vessels are still present, and the skin is trying to repair itself. This is THE time to act. They respond very well
with regenerating oils. White stretch marks are "mature" scars—the repair process is complete. They are more resistant to topical treatments. They can be lightened, made less visible, but are difficult to make disappear completely.

2- Can I prevent stretch marks while pregnant?

Yes, and now is the best time to act. Starting in the 3rd month.
During pregnancy: Apply a mixture of argan oil and shea butter (melted) to the stomach, hips, breasts, and thighs twice a day. Massage for 3 minutes to allow absorption. Continue for up to 3 months postpartum. (Moroccan women)
Those who follow this ritual have significantly fewer stretch marks. Argan and shea butter are 100% safe during pregnancy.

3- Does massage really make a difference?

Yes, massage is just as important as the product itself. It stimulates local blood circulation, promotes nutrient delivery, and helps the active ingredients penetrate deeply. Three to five minutes of circular massage on each stretch mark area is an investment that makes all the difference between a product that...
"works a little" and a product that "really works".

Homemade Recipe

Homemade Anti-Stretch Mark Balm

Melt in a double boiler2 tablespoons of shea butterthen incorporates1 tablespoon of pure argan oilAnd10 drops of rosehip oilMix gently and let it chill.30 minutesto obtain a balmsmooth and rich.

Apply morning and evening, massaging in.3 to 5 minutesthe areas concerned — stomach, hips, thighs or breasts — in order to promote penetration and stimulate circulation.

THEshea butterintensely nourishes and protects theargan oilsoftens and enhances elasticity, while therosehip oilhelps improve the appearance of brands. Onerepairing formulato be kept until3 months at room temperature.

⏱10 minutes of preparation· 🌿3 precious ingredients· 💆‍♀️Stomach, hips, thighs, breasts

Discover Our Selection

Gommage Tonifiant aux Grains de Café jar surrounded by coffee beans and dried flowers on marble and wood surface

Type:

Toning Coffee Bean Scrub

115.00 MAD

Huile d'Amande Douce Pure – Nourrit, Apaise & Prévient les Vergetures. - JODHUR

Type: Vegetable oil

Pure Sweet Almond Oil

55.00 MAD

Pot de baume anti-vergetures bio Jodhur safe grossesse — prévention et atténuation des vergetures Maroc

Type:

Organic Anti-Stretch Mark Balm – Prevention & Reduction

133.00 MAD

Leila Recommends

Do you see those lines that mark your skin?We cannot erase them,but we can really soften them.
- Massage morning and eveninga mixture of argan oil and prickly pear on the skinslightlyhumid, inslow and deep movements.
For at least 3 months, you will see the marks become less noticeable and the color soften.
—the objectiveIt's about feeling better about yourself.

Leila, Jodhur advisor

Do you want to know which product is right for you?

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Ask Leila, your advisor.

STRETCH MARKS